Photo Industry Advertising

Hi, my name's Rich. I connect photo brands with specialist digital media platforms to put products in front of the most engaged and passionate audiences.If you're an advertiser looking to cut through the noise of online ads, or a publisher wanting to monetise your influence through well-targeted partnerships, I'm here to help.

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Photo by Annie Spratt on Unsplash

Dynamic advertising solutions for photo brands

Research shows that on average we're exposed to between 4,000 and 10,000 adverts every day, especially when using social media and search engines – the places your ideal customer might be going to for any reason other than their passion for photography. With countless distractions everywhere, cost-per-click for ads on saturated social media is increasingly volatile and expensive.I've built a network of first-class photo media publishers – leading content creators in the field – who have their own powerful communities of pro, semi-pro and enthusiast photographers who specifically engage with these niche platforms for all their photography needs. These are the people you want to find and who want to find you.Working on a personal level to match your campaign ideas and budget with the right platforms, I'll help put together excellent packages enabling you to get your products in front of the right people at the right time. They include:

Dedicated email campaigns
Sponsored newsletter listings
Sponsored blog articles
Video sponsorships
Custom videos
Newsletter banner ads
Website banner ads

I don't charge a fee to advertisers, so take a look at my growing client base and get in touch to discuss how I can find you the right advertising platform: rich@richwoodruff.com.

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Photo by Annie Spratt on Unsplash

Supercharged ad revenue for photo media publishers

As a media publisher, you want to ensure that paid content on your platform is: a) relevant to your audience's interests; b) published at a frequency that's not too intrusive; and c) of a high enough quality to protect your brand's reputation. Strike the balance right and you'll significantly boost revenue while avoiding your biggest fear – that your most valuable asset (your community) disengages en masse from what you and your team do for a living.I work on a very personal level (no algorithms!) with both you and the advertiser, to find the best-matched brands for what you're offering and they actually want. Understanding all the varying elements of how your advertising model might differ from others, forms the foundation of how I successfully connect publishers with advertisers. These elements include: audience size and engagement; which of your digital assets are available to 3rd party promotions; whether you offer sponsored content, display ads and/or native advertising; and, of course, your rates.I work with a number of great photo media platforms in a few different ways. They are:

Full campaign management – from initial outreach to end-of-campaign feedback.
Researching and devising media kits – for platforms looking to develop a new revenue stream from their audience and reach.
Prospecting new advertisers – for media owners who like to keep the majority of client communications in-house.